The Interactive Capabilities of Internet-Enabled Technologies That Invite Customers to Engage

question 45

Multiple Choice

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as

• A)chat assistance.
• B)blog assistance.
• C)decision assistance.
• D)choice assistance.
• E)bot assistance.

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Definitions:

Classical Conditioning

An educational method happening via the link between an external trigger and an instinctive stimulus.

Spiders

Arachnids belonging to the order Araneae, known for having eight legs, spinning webs, and being a common source of phobia for many people.

Humanistic

An approach in psychology that emphasizes individual potential for growth and the importance of human values and goals.

Existential Theories

Psychological theories that focus on human existence, freedom, and choice as the foundations of human behavior.