At the De Beers Website, Users Can Design Their Own

question 221

Multiple Choice

At the De Beers website, users can design their own rings and show them to others. One out of five website visitors e-mail their ring design to friends and relatives who may then visit the site. De Beers is using ________ to promote its diamonds.

• A) opt-in marketing
• B) customerization
• C) stealth marketing
• D) buzz marketing
• E) viral marketing

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Definitions:

Flexible Work

Employment arrangements that allow for variations in work schedule, location, and hours, catering to the needs and preferences of employees.

Telecommuting

The practice of working from a remote location, typically one's home, using the internet and telecommunications technology.

Job Performance

The evaluation of how effectively an employee carries out their assigned tasks and duties.

Perceptions of Autonomy

The degree to which individuals feel they have control or freedom over their work and decisions within an organization.