Ambient Conditions Will Have the Least Effect on Customer Behavior

question 13

Multiple Choice

Ambient conditions will have the least effect on customer behavior in which of the following servicescapes?

• A)a bakery shop
• B)an air-conditioned hotel on a hot July day
• C)an open five-story parking garage
• D)bookstore with an in-store coffee cart
• E)a movie theater

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Definitions:

Social Distance

The perceived or desired level of emotional or physical space between individuals or within social groups.

Intercultural Contact

Interaction between individuals from different cultures, leading to an exchange of values, ideas, and traditions.

Relative Deprivation

The experience of feeling deprived of something to which one believes they are entitled, compared to others or their own expectations.

Acculturation

The process whereby individuals learn about the rules of behavior characteristic of another culture.