In the Effort to Create a More Customer-Focused Organization,one of the Approaches

question 5

Multiple Choice

In the effort to create a more customer-focused organization,one of the approaches to changing the culture through structure is:

• A)utilizing the marketing department as a change agent.
• B)restructuring the firm around the customer experience.
• C)bring in outsiders to change the culture.
• D)revamping the firm's reward systems.
• E)utilizing the marketing department as a change agent,and restructuring the firm around the customer experience.

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