A Copywriter Is Just Starting on a Print Ad for a New

question 99

Multiple Choice

A copywriter is just starting on a print ad for a new brand of dishwasher detergent.What is the first step in developing copy for print?

• A)sketching an overall view of the finished ad
• B)meeting with the creative director to brainstorm a list of exciting words to be included
• C)deciding how to use, or not use, the three main components of print copy
• D)writing a few rough headlines and possibly subheads

---

Definitions:

Adjusting Entry

An adjusting entry is a journal entry made in accounting records to adjust income and expense accounts so they comply with the accrual concept.

Interest-Bearing Note

A debt instrument in which the issuer pays the holder interest at a specified rate over the term of the note.

Accrued Interest

Interest that has been incurred but not yet paid or received in cash.