Scenario 12-4 You Scan the Ads for Dallas on Craigslist.com and Find

question 21

Multiple Choice

Scenario 12-4
You scan the ads for Dallas on craigslist.com and find what may be your dream job.The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at established advertising agency.Must have general knowledge of media and be aware of current and future challenges facing media buyers.Salary negotiable." You email your resume and cover letter to the contact person in the ad, and the reply sets you up for an interview next week.
-(Scenario 12-4) The interviewer says, "Around here, for most classes we generally use cost per thousand to determine which media deliver the largest audience at the lowest cost.And of course with television, we use a very similar calculation." If you're smart, you will smile knowingly and respond,

• A)"Oh really? Might that be RSS?"
• B)"Oh really? Might that be GRP?"
• C)"Oh really? Might that be CPRP?"
• D)"Oh really? Might that be CPM?"

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Definitions:

Jaundice

A medical condition characterized by yellowing of the skin and eyes due to high levels of bilirubin in the blood, often indicating liver or bile duct problems.

Bile

A digestive fluid produced by the liver and stored in the gallbladder, aiding in the digestion and absorption of fats.

Chronic

Referring to a condition or disease that is persistent or long-lasting in its effects, often for a person's lifetime.

Scaly

Covered with scales or flaky skin, often indicating a skin condition.