Which of the Following Helps Explain Why Marketers Have Shifted

question 23

Multiple Choice

Which of the following helps explain why marketers have shifted more of their budgets to sales promotion in recent years?

• A)increased media clutter and ads that target all the same consumers
• B)fewer brands on the market and a greater need to attract consumers' attention
• C)more long-term perspective on marketing and longer wait for results
• D)more powerful suppliers and more ways to control retail stores

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Definitions:

Satisfied First-Time Triers

Individuals who have a positive experience with a product or service on their first use, leading to potential loyalty.

Push Strategy

A marketing approach where a product is promoted by pushing it through distribution channels to the end consumers.

Promotional Mix

The combination of marketing tools utilized by a business to communicate and promote its products or services to the target audience.

Channel Members

Individuals or entities that are involved in the process of moving goods or services from producers to consumers within the supply chain.