Scenario 1-2 Chug Enterprises Is Planning to Create a New Line of Line

question 44

Multiple Choice

Scenario 1-2
Chug Enterprises is planning to create a new line of products and enter into the sports drink market. They plan to advertise the first product to teenagers as being the best-tasting sports drink on the market. The second product will be advertised to adults as being the lowest calorie sports drink one can buy. The third product will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure. Each product will have separate, distinctive packaging. 
-(Scenario 1-2) For its second product to be successful,Chug Enterprises believes that it must effectively target youth.To do this,the company uses influencer marketing.In such a scenario,which of the following is the company most likely using? 

• A) Personal selling 
• B) Free sampling 
• C) Peer-to-peer persuasion 
• D) Coupons and rebates

---

Definitions:

Members

Members refer to individuals who are part of an organization, group, or community, typically sharing common interests or goals.

Potential Coalitions

Possible alliances or partnerships that may form between parties or individuals with shared interests or goals.

Coalition Members

are individuals or entities that have joined forces in pursuit of a common goal or interest, especially within the context of negotiations or policy-making.

Oppose

To actively resist or refuse to comply with something or someone.