What Is the Function of the Account Executive in an Advertising

question 71

Multiple Choice

What is the function of the account executive in an advertising agency? 

• A) To assess the effectiveness of advertising communication developed by the agency 
• B) To execute the advertising concepts developed by the creatives 
• C) To ideate about possible creative concepts for advertisements 
• D) To negotiate with clients and convey client instructions to the agency

Learn the principles of the reciprocity norm and its role in social interactions and obligations.

Gauge the influence of superordinate goals in reducing conflict and fostering cooperation.

Understand the dynamics of social norms (reciprocity and social responsibility norms) influencing altruistic behavior.

Explore the effects of face-to-face contact in reducing prejudice and hostility.

---

Definitions:

Osteoporosis

A medical condition in which bones become brittle and fragile from loss of tissue, typically as a result of hormonal changes, or deficiency of calcium or vitamin D.

Sedentary Lifestyle

A type of lifestyle with little or no physical activity, often associated with negative health outcomes.

Heart Rate

The number of heartbeats per minute, a vital sign used to assess the heart's function and overall health.

Heart Disease

A broad term for a range of diseases affecting the heart and blood vessels, including coronary artery disease, heart attacks, and heart failure.