The Principles of Design Suggest That

question 109

Multiple Choice

The principles of design suggest that: 

• A) there should be a unifying force within the ad. 
• B) the components within an advertisement should be ambiguous. 
• C) all elements of the ad should be equally emphasized. 
• D) it should be formally imbalanced.

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Definitions:

Annual Coupon

The yearly interest payment made to bondholders, typically expressed as a percentage of the bond's face value.

Par Value

The nominal or face value of a stock or bond. The par value of a bond generally represents the amount of money that the firm borrows and promises to repay at some future date. The par value of a bond is often $1,000 but can be $5,000 or more.

Fiscal Policy

The use of government purchases, transfer payments, taxes, and borrowing to influence economy-wide variables such as inflation, employment, and economic growth.

Monetary Policy

Regulation of the money supply to influence economy-wide variables such as inflation, employment, and economic growth.