What Is the Major Sweet Spot in Event Sponsorship for Advertising

question 66

Multiple Choice

What is the major sweet spot in event sponsorship for advertising and IBP? 

• A) When the consumers attend events that are sponsored by a brand due to their brand loyalty 
• B) When significant overlap is achieved between an event's participants and the marketer's target audience 
• C) When the affiliate marketing contracts are signed for one year or more, to encourage sponsor spillover 
• D) When event sponsorship happens every other year, in order to keep the consumers in demand and anticipating the sponsorship to come back

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