A Newly-Hired Salesperson,Jun-Hee Kim,is Taking Over the Sales Territory of Arvin

question 6

Multiple Choice

A newly-hired salesperson,Jun-Hee Kim,is taking over the sales territory of Arvin Vasquez,a salesperson for her company who is moving out of the area.Arvin left detailed notes on the clients he'd made contact within the CRM system,so Jun-Hee is reviewing these notes.Jun-Hee reads the following about Bob Costello: "Bob is super-friendly and outgoing.He loves to deep-sea fish and goes on three trips a year to fish in the Caribbean.His wife is Carol and his kids are Taylor (4th grade) and Jordan (6th grade) (both girls) .Bob's buying focus is durability and price,and he expects a relationship with a trustworthy sales rep.Bob can be impatient and doesn't like to waste time during meetings.He tends to maintain control and set the agenda."
Based on this summary,what communications style does Bob Costello most likely have?

• A) sociable
• B) directive
• C) emotive
• D) supportive
• E) reflective

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Definitions:

Traffic Generation

The outcome of a direct marketing offer designed to motivate people to visit a business.

Databases

Structured collections of data or information, typically electronically stored and accessed via computer systems, used for efficient information management.

Mobile Direct Marketing

A marketing strategy that directly targets consumers on their mobile devices through SMS, social media, and apps.

Online Direct Marketing

A form of marketing that delivers promotional messages directly to consumers through digital channels, without intermediaries.