Which Type of Selling Appeals to Buyers Who Prefer to Purchase

question 17

Multiple Choice

Which type of selling appeals to buyers who prefer to purchase a packaged solution to a problem from a single seller,thus avoiding all the separate decisions involved in a complex buying situation?

• A)modified selling
• B)bundled-option selling
• C)straight selling
• D)transactional selling
• E)systems selling

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Definitions:

Data

Factual information used as a basis for reasoning, discussion, or calculation.

Information

Data that has been processed, organized, or structured in a way that is meaningful and useful to the receiver.

Informal Conversation

Casual exchange of thoughts and information between individuals, without adherence to strict rules of dialogue.

Systematic Process

A methodical procedure followed in a fixed sequence of steps to achieve a specific result or outcome.