Sales Territories Should,in Most Cases,be Established on the Basis Of

question 57

Multiple Choice

Sales territories should,in most cases,be established on the basis of:

• A)seniority of salespeople
• B)prospects for new accounts
• C)mature product lines
• D)number of customers
• E)sales potential

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products.

Distribution Activities

The processes involved in making a product or service available for use or consumption by a consumer or business user.

Product

An item or service created through a process and offered to a market to satisfy a want or need.

Joint Venture

A joint venture is a strategic alliance where two or more parties, usually businesses, form a partnership to share markets, intellectual property, assets, knowledge, and profits.