Grackin Corporation Is Expanding into a New Territory in Which

question 32

Multiple Choice

Grackin Corporation is expanding into a new territory in which they are not as well-known as they are in their current territories. As part of this new push, the sales director decides to use a strategy that involves making aggressive cold-calls and hosting frequent educational seminars.
-How will the sales cycle in this new territory most likely compare in length to the cycle in the established territories of Grackin Corporation?

• A)It will be shorter,because the salespeople will be calling prospects to introduce the company.
• B)It will be shorter,because Grackin Corporation will not have to overcome false impressions.
• C)It will be longer,because the salespeople will have to introduce the company in cold calls instead of getting name recognition from prospects.
• D)It will be longer,because consumers in the new territory have not expressed a need for Grackin Corporation's products before.
• E)It will be the same,because sales presentations are independent of sales cycles.

---

Definitions:

Strategic Marketing Process

The approach taken by an organization to align marketing strategies with its overall goals, involving planning, execution, and evaluation.

Deviations

Variations or departures from the standard or norm, which can indicate abnormalities, errors, or unique cases in data and behaviors.

Evaluation Phase

Part of the consumer decision-making process where options are assessed before making a purchase decision.

Marketing Dashboard

A visual representation of important marketing metrics and KPIs that helps managers make informed decisions.