Having Segmented a Given Market,the Firm Then Determines Which Segments

question 1

Multiple Choice

Having segmented a given market,the firm then determines which segments to target by using the _____ matrix.

• A)environmental position/market attractiveness
• B)environmental position/technological position
• C)competitive position/environmental position
• D)market attractiveness/competitive position

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Definitions:

Attitude

A predisposition to respond to a particular object in a generally favorable or unfavorable way.

Learned Helplessness

A psychological state in which an individual learns to believe that they are powerless to change their situation despite the availability of opportunities to do so.

Self-fulfilling Prophecy

When persons behave toward another person according to a label (impression) and cause the person to respond in ways that confirm the label.

Stereotype Threat

The suspicion a member of a group holds that he or she will be judged based on a common stereotype of the group.