Do You Think That Market Segmentation Based on Sources of Purchase

question 3

Essay

Do you think that market segmentation based on sources of purchase influence for the product category is relevant for both consumer and organizational markets? Give reasons to support your answer.

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Definitions:

Product Extension

The strategy of introducing additional versions of a product to the market, which may vary in size, flavor, or other characteristics.

Product Customization

The process of modifying or building a product according to the specific requirements or preferences of the customer.

Product Integration

A marketing strategy where products are placed into non-advertising content, such as TV shows or movies, in a way that promotes the product naturally within the storyline.

Product Adaptation

The process of modifying an existing product to better suit the needs or preferences of a specific market or set of consumers.