The Marketing Mix Consists Of

question 5

Multiple Choice

The marketing mix consists of:

• A)market,competitors,customers and government.
• B)production,finance,marketing and human resources.
• C)product,production,promotion and price.
• D)value,price,cost and expenses.
• E)product,place,promotion and price.

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Definitions:

Market Fragmentation

The division of a market into smaller segments with varied preferences, characteristics, or needs, often resulting in increased competition.

Mass Marketing

a marketing strategy that targets a large, general audience with a uniform message, rather than tailoring messages to specific demographic or psychographic segments.

Positioning

The activities a firm undertakes to create a certain perception of its product in the eyes of the target market.

Product's Profit Potential

The expected or estimated ability of a product to generate profit or financial gain.