Which of the Following Statement About Positioning Products Is False

question 66

Multiple Choice

Which of the following statement about positioning products is false?

• A)It may be necessary to reposition products several time in their life.
• B)Advertising directed toward a mass market will often fail to position a complex product.
• C)Salespeople have assumed an important role in positioning products.
• D)Product positioning applies to both new and existing products.
• E)The best way to position new products is setting a low price.

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Definitions:

Behaviour

encompasses the actions and reactions of an individual or group in response to external or internal stimuli.

Law of Effect

A principle in psychology proposed by Edward Thorndike that suggests behaviors followed by satisfying outcomes are likely to be repeated, while those followed by unpleasant outcomes are less likely to recur.

Environmental Response

The reaction or adaptation of an entity (individual, community, or organization) to changes in its environmental conditions.

Monitoring Behaviours

The process of observing and assessing individuals' actions or performance to ensure conformity with standards or expectations.