The Difference Between Sales Data and Sales Intelligence Is

question 11

Multiple Choice

The difference between sales data and sales intelligence is:

• A)sales intelligence is used for sales forecasting purposes,while sales data is used for strategy planning.
• B)sales data is collected from secondary sources,while sales intelligence is gathered from primary research.
• C)sales intelligence goes beyond sales data by giving more insights into the prospect,their firm,and the market place.
• D)there is no difference between sales data and sales intelligence.
• E)sales data is collected by the salesperson,while sales intelligence is collected by professional research companies.

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Definitions:

Yield To Maturity

The expected total yield from a bond when held until its maturity date.

Duration

A measure of the sensitivity of the price of a bond or other debt instrument to interest rate changes, representing the weighted average time until all cash flows are received.

Yield-To-Maturity

The expected total yield on a bond when held to its maturity date, stated as a yearly percentage.

Coupon Rate

The interest paid annually on a bond, indicated as a percentage of its face value.