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Bob expresses his preference for a product but is concerned that the price is too high.The salesperson should:
Variable Costs
Costs that change in proportion with the level of output or business activity, in contrast to fixed costs.
Profit per Unit
The difference between the selling price of a product and its cost per unit.
Profit-maximizing Output
The level of output at which a company achieves the highest possible profit, where marginal cost equals marginal revenue.
Marginal Cost
The cost escalation resulting from the creation of one additional unit of a good or service.
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