The Positioning Process

question 36

Multiple Choice

The positioning process:

• A)must be continually modified to match customer wants and needs
• B)is a value-added process conducted by the salesperson
• C)means isolating yourself from your competitors
• D)is performed by the customer as part of the buying cycle
• E)should be performed every five years

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Definitions:

Support Price

A price level set by the government or a regulatory body to stabilize or support the market price of a commodity.

Demand Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good, with all else being equal.

Producer Surplus

The difference between what producers are willing to sell a good for and the higher price they actually receive.

Government Policy

Actions, regulations, or laws enacted by a government to influence economic, social, or environmental outcomes within its jurisdiction.