A Designer Releases Her Fall Line of Handbags,including One That

question 43

Multiple Choice

A designer releases her fall line of handbags,including one that retails for $6,000.This bag is a limited edition;only 500 will be produced,and orders will only be accepted from clients who have previously purchased a handbag from the designer.They will be put on a waitlist for the handbag in the order in which they are received.
-Product positioning is important for all products,whether they are new to the market or have been available for years.The largest difficulty in positioning a new product to sell instead of a mature or well-established product is:

• A)repositioning the product when market conditions change.
• B)showing that the product is better than more recent entries into the market.
• C)avoiding a boring,"establishment" image in the customer's mind if that is not the brand message.
• D)creating a need for a product the customer doesn't know existed.
• E)finding talented marketers to refine the brand image for the product.

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Definitions:

Side Agreement

A supplemental agreement made in addition to a primary contract or treaty, often outlining specific provisions not covered in the main document.

Union Representation

The act of a labor union acting as an intermediary between its members and their employer, negotiating terms of employment and advocating for workers' rights.

Minimum Wages

The lowest legal salary that employers can pay their workers; it's set by government laws to ensure a basic standard of living.

Adverse Publicity

Negative media coverage that can damage an organization's reputation and potentially affect its business operations or societal standing.