When Products Are Indistinguishable or There Is a Prior Relationship

question 59

Multiple Choice

When products are indistinguishable or there is a prior relationship between customer and vendor,this is a(n) :

• A)product buying motive
• B)patronage buying motive
• C)rational buying motive
• D)emotional buying motive
• E)group buying motive

---

Definitions:

Pictorial

Pertaining to or expressed in pictures; visual.

Verbal

relating to or involving words and the use of language to communicate.

Finke's Principles

Pertains to theories and concepts developed by cognitive psychologist Ronald A. Finke, emphasizing the imaginative creation and manipulation of visual images.

Visual Images

Mental representations of physical objects or scenes that are not currently being observed, often utilized in cognitive processes such as memory and imagination.