Which One of the Following Efforts Is Used by Progressive

question 38

Multiple Choice

Which one of the following efforts is used by progressive marketers to improve the quality of the prospecting process?

• A)Shorten the sales cycle by quickly determining which of the new prospects are qualified prospects.
• B)Reduce the number of prospects who board the "Ferris wheel."
• C)Avoid the temptation to develop quality standards that might interrupt the steady supply of prospects.
• D)Increase the use of telemarketing to identify prospects.
• E)Make more cold calls to increase the volume of the pipeline.

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Definitions:

Diminishing Marginal Utility

The economic principle that as a person consumes more of a good, the incremental satisfaction gained from consuming additional units tends to decrease.

Ballet Slippers

Lightweight, flexible footwear specifically designed for ballet dancing.

Utility-Maximizing

The economic principle that individuals seek to get the greatest satisfaction or utility from their consumption choices, given their resources.

Peanut Butter

A food paste or spread made from ground, dry-roasted peanuts, often consumed as a source of protein and healthy fats.