When a Prospect Simply Cannot Imagine How a Product Can

question 36

Multiple Choice

When a prospect simply cannot imagine how a product can be used,a salesperson's best strategy is to:

• A)overcome the prospect's doubts with a demonstration
• B)convert features to benefits
• C)cover one idea at a time
• D)appeal to more than one sense
• E)not assume too much technical knowledge

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Definitions:

Packaging

The design and development of protective and aesthetic containers or wrappers for products, which can also serve marketing, informational, and convenience functions.

Social Media

Social media comprises websites and applications that enable users to create and share content or to participate in social networking, serving as a powerful tool for communication, entertainment, and marketing.

Positive-Word-Of-Mouth

Favorable comments and recommendations shared by satisfied customers, significantly influencing others' perceptions and decisions.

Promotional Activities

Marketing efforts aimed at increasing consumer awareness of a product or brand, encouraging purchases through various strategies like advertising, sales promotions, and events.