A Feeling of Ownership in the Customer Creates

question 37

Multiple Choice

A feeling of ownership in the customer creates:

• A)a sense of camaraderie
• B)a desire to own the product
• C)a lag in the desire to purchase the product
• D)word-of-mouth sales
• E)resistance to price increases

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Definitions:

Motivator-Hygiene Theory

A theory of job satisfaction proposed by Frederick Herzberg, arguing that factors leading to job satisfaction (motivators) are different from those leading to dissatisfaction (hygiene factors).

Job Enrichment

Enhancing a job by adding tasks that increase responsibility, autonomy, and opportunities for personal growth.

Adam Smith

An 18th-century Scottish economist and philosopher, best known for his theories on free markets and the division of labor.

Financial Rewards

Monetary benefits given to employees or individuals as recognition for their work performance, achievements, or contributions.