Kaygo Tires,Inc

question 51

Multiple Choice

Kaygo Tires,Inc.designs and manufactures tires for the trucking industry.Their products include tires for semi cabs as well as trailers of various sizes and weight limits.A sales representative for Kaygo is meeting with a trucking company that delivers primarily lumber and other supplies to home improvement and construction retailers.
-Which Need-Satisfaction Strategy should the sales representative use?

• A)reminder
• B)persuasion
• C)informative
• D)adaptive
• E)canned

---

Definitions:

Thematic Apperception Test

A projective psychological test consisting of ambiguous images presented to an individual, who is then asked to create stories about them, revealing their underlying motives, feelings, and attitudes.

Rorschach Inkblot Test

The most widely used projective test; a set of 10 inkblots, designed by Hermann Rorschach; seeks to identify people’s inner feelings by analyzing their interpretations of the blots.

Rorschach Inkblot Test

A psychological test in which subjects' perceptions of inkblots are recorded and then analyzed using psychological interpretation, complex algorithms, or both.

Reliability

The extent to which a measurement instrument yields consistent and stable outcomes across different occasions.