George Is Trying to Teach His Two-Year Old Son to Gently

question 103

Multiple Choice

George is trying to teach his two-year old son to gently caress their cat. George softly strokes the animal and every time his son does the same, he rewards him with kind words like "good job!" The child is very attentive during the process and claps his hands when his father praises him. However, as soon as George leaves, the boy lunges for the cat and grabs it by the tail. Which process of social-learning theory is failing?

• A) attentional processes
• B) justification processes
• C) retention processes
• D) motor reproduction processes
• E) reinforcement processes

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Definitions:

Market-product Grid

A matrix used to analyze and display the potential of various products across different market segments.

Marketing Synergies

The combined effect that is greater than the sum of their individual effects, achieved by coordinating marketing activities.

Product Differentiation

A marketing strategy where a company attempts to make its product appear unique and more attractive than those of its competitors.

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.