Frequent-Flyer Programs Are an Example of Financial Incentives to Customers

question 114

Multiple Choice

Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing patronage.After flying a certain number of miles or flying a specified number of times,the frequent-flyer program participant earns a free flight or some other award such as free lodging.What are airlines that use frequent-flyer programs practising?

• A)one-to-one marketing
• B)transaction marketing
• C)transformational marketing
• D)relationship marketing

---

Definitions:

Growth Hormone

A hormone that stimulates growth, cell reproduction, and cell regeneration in humans and other animals.

Somatomedins

Somatomedins, also known as insulin-like growth factors (IGFs), are a group of proteins that play a crucial role in cell growth, development, and are influenced by growth hormone levels.

Growth Hormone-Releasing Hormone

A hypothalamic hormone that stimulates the pituitary gland to release growth hormone, which in turn regulates growth and metabolism.

Antidiuretic Hormone

A hormone released by the pituitary gland that regulates the body's retention of water by increasing the reabsorption of water in the kidneys.