Ashley Kreeger Is the Director of Marketing for a Company

question 60

Multiple Choice

Ashley Kreeger is the director of marketing for a company that operates several assisted-living centres.The company is developing a marketing plan to cover the next five years of business.Kreeger must be sure she considers which of the following uncontrollable factors in her plan?

• A)place or distribution factors
• B)media buying factors
• C)demographic factors
• D)inventory factors

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Definitions:

Typical Adolescent

Refers to the general characteristics or behaviors expected from an individual going through the teenage years, including biological, cognitive, and social changes.

Outward Sign

A visible, external indicator that may suggest something about a person's status, intentions, or condition.

Puberty

The period during which adolescents reach sexual maturity and become capable of reproduction.

Adolescent Growth Spurt

The first outward sign of puberty, refers to a rapid gain in height and weight that generally begins in girls at about age 10 and in boys about age 12.