Mail Surveys Can Provide More Thoughtful Replies Than Other Research

question 96

Multiple Choice

Mail surveys can provide more thoughtful replies than other research methods can, but they often produce low response rates. Why is this an important consideration?

• A)Thoughtful replies are harder to quantify and are, therefore, of less value.
• B)The respondents may elaborate too much on their responses.
• C)Prodding the respondents to elaborate on their answers is time consuming.
• D)Certain members of the population are more likely to respond to mail surveys than others.

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Definitions:

Prototype

An initial model of a product used to test and validate design principles before full-scale production.

Full-scale Operating Model

A detailed representation of a business's functions and processes, enabling it to operate at full capacity and efficiency.

Business Analysis

The practice of identifying business needs and determining solutions to business problems, often through examining data and workflows.

Economic Produced

The total value of all goods and services produced within an economy over a specific period.