Around the Beginning of Fall Each Year,about 1

question 39

Multiple Choice

Around the beginning of fall each year,about 1.1 million turkey hunters all over Canada start looking at catalogues for the perfect item to guarantee that this year they will kill a wild turkey,the most elusive game bird on the North American continent.The devoted turkey stalker can stock up on everything from camouflaged turkey hunting socks,turkey licence plate holders,vests with huge pockets for toting dead birds,and hunting videos to turkey decoys,turkey earrings,and turkey callers.Neil Cost is considered the best manufacturer of turkey callers in the world.It is his only product,and each is highly prized by turkey hunters.It is not unusual for a turkey hunter to pay $5,000 for one of Cost's callers.
-Refer to Turkey Hunting Equipment.Primos Hunting Calls is another company that manufactures wild turkey callers.It claims each of its callers is able to cluck,shriek,and kee-kee (three sounds that have been known to attract the wild turkey) .If you buy one of Cost's callers,you are limited to one sound.In this way,which type of strategy has Primos implemented?

• A)multisegment
• B)product differentiation
• C)undifferentiated marketing
• D)target market

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Definitions:

Non-verbal Communication

Communication without words, which can include gestures, facial expressions, body language, and other physical cues.

Facial Expressions

The use of facial muscles to convey emotions, reactions, or attitudes, serving as a primary means of non-verbal communication.

Clothing

Garments worn on the body to protect, adorn, or express personal style and cultural identity.

Networks Of Connection

The web of relationships and interactions among individuals or entities, which can facilitate the flow of information and resources.