Examlex
The slogan used by GlaxoSmithKline,"Disease has no greater enemy," indicates that the pharmaceutical company relies heavily on benefit segmentation variables.
Characters
The symbols used in writing or the personalities in literature, media, or narratives that contribute to the story.
Brand Managers
Individuals responsible for the marketing and overall performance of a specific brand.
Twitter is a social networking platform that allows users to post and interact with messages known as "tweets," facilitating public and private communication.
TweetDeck
A dashboard application designed for managing Twitter accounts, allowing users to monitor and tweet from multiple accounts and streams simultaneously.
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