ProtecTV Is a Product That Selectively Mutes Words and Phrases

question 83

Multiple Choice

ProtecTV is a product that selectively mutes words and phrases some people find objectionable.It can be connected to a television,VCR,DVD player,or satellite TV system.The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to ProtecTV.What demographic segmentation variable has its manufacturer used to identify its target market?

• A)gender
• B)benefit
• C)usage rate
• D)family life cycle

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Definitions:

Standard Cost Variances

The difference between the actual costs incurred and the standard costs pre-established for manufacturing or production.

Cost Of Goods Sold

The direct expenditures involved in producing the products a company sells, namely labor and materials costs.

Adjusted Cost Of Goods Sold

The cost of goods sold after adjustments for changes in inventory levels, returned goods, and possibly other factors affecting the cost of sales.

Materials Price Variance

The difference between the actual cost of materials used in production and the standard cost that was expected or budgeted.