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As Flextime,consulting,telecommuting,and Downsizing Make It More Difficult for People to Donate

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As flextime,consulting,telecommuting,and downsizing make it more difficult for people to donate blood at the workplace,Canadian Blood Services has launched a CRM marketing campaign in Toronto to boost awareness and repeat donations.Early in the campaign,it went to its listings of previous donors and pulled out those with birthdays in February,March,and April.These donors were sent a birthday card with the greeting,"On the anniversary of your life,would you consider saving another's life?"
-Refer to Blood Services.What is the card sent by the organization an example of?


Definitions:

Raw Materials Inventory

The stock of basic materials and components required to manufacture products.

Finished Goods Inventory

Goods that are fully manufactured but have not been purchased or sent out to buyers.

Cost of Goods Manufactured

The total cost of producing goods during a specific period, including costs associated with materials, labor, and overhead.

Gross Profit

The financial measure calculated by subtracting the cost of goods sold from total sales revenue.

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