Ford Canada Has Turned to the Internet to Help It

question 3

Multiple Choice

Ford Canada has turned to the Internet to help it stand apart from its competitors in the automotive industry.One Internet ad shows a Ford truck driving out of a forest with its engine roaring and mud splattering on the screen.The wipers come on to reveal the Ford "Built Tough" logo,which then recedes to the side of the screen.The ad directs people to a site (www.ford.ca/builtfordtough) where they can sign up to receive direct mail from Ford.Ford Canada will combine this database with a database of new F-series truck owners to look for significant patterns and trends.Which of the following best describes what Ford Canada will be using?

• A)an information search system
• B)knowledge trending
• C)data graphing
• D)data mining

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Definitions:

Communication Competency

The ability to effectively convey, receive, and interpret messages, information, and ideas through various mediums and settings.

Internal Programs

Projects, initiatives, or plans developed within an organization to achieve specific goals, improve operations, or address internal needs.

Expectancy

The belief that one's effort will lead to attainment of desired performance goals.

Particular Level

A specific degree or stage in a process or hierarchy; often used to denote a focused or detailed layer within a broader context.