You Are a Product Manager for a Manufacturer of Trampolines

question 126

Multiple Choice

You are a product manager for a manufacturer of trampolines.You have determined that the trampoline is in the maturity stage of the product life cycle.What should you do to keep your product from entering the decline stage?

• A)use promotion to increase primary demand for trampolines
• B)raise the price of your trampolines because customers are not price sensitive in this stage
• C)eliminate all unnecessary marketing expense
• D)promote trampolines heavily to dealers and customers

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Definitions:

Market Factors

Elements that influence the trading of goods and services, such as supply and demand, price, and competition.

Derivative Financial Instrument

A financial contract whose value is derived from the performance of assets, interest rates, currency exchange rates, or indices.

Forward Exchange Contract

A financial agreement to exchange a specified amount of one currency for another currency at a future date and at a predetermined exchange rate.

Futures Contract

A standardized legal agreement to buy or sell something at a predetermined price at a specified time in the future, often used as a financial instrument for hedging or speculation.