A Company Has Learned Members of Its Target Market Are

question 68

Multiple Choice

A company has learned members of its target market are likely to collect more information and evaluate more brands than early adopters.They are cautious and thoughtful and do not try the product without asking someone else.The customers' dominant characteristic is deliberateness.In terms of the diffusion process,who are these customers most likely to be?

• A)innovators
• B)laggards
• C)early majority
• D)late majority

---

Definitions:

Adjusting Entry

A journal entry made at the end of an accounting period to allocate income and expenditure to the appropriate periods, ensuring that revenues and expenses are matched.

Accumulated Depreciation

The complete value of a physical asset's price that has been charged as an expense from the time the asset started being utilized.

Contra Asset Account

A type of account that reduces the total value of a related asset account on a company's balance sheet.

Asset-Expense Relationship

The correlation between a company's assets and expenses, indicating how asset utilization incurs costs.