Which of the Following Marketing Orientations Calls for Aggressive Promotional

question 39

Multiple Choice

Which of the following marketing orientations calls for aggressive promotional efforts and focuses on creating transactions rather than long-term customer relationships?

• A) the marketing concept
• B) the production concept
• C) the product concept
• D) the selling concept
• E) the societal marketing concept

---

Definitions:

Object Permanence

The understanding that objects continue to exist even when they cannot be seen, heard, or otherwise sensed, a concept developed during infancy.

Love

A complex set of emotions and attitudes associated with strong feelings of affection, warmth, and respect for another person.

Gender Development

The process by which individuals develop their gender identity, often influenced by biological, social, and cultural factors.

Contemporary Western Society

Refers to modern societies in the Western hemisphere, characterized by democratic values, technological advancement, and a market-based economy.