Relative Advantage, Compatibility, Complexity, Divisibility, and Communicability Are All Characteristics

question 97

Multiple Choice

Relative advantage, compatibility, complexity, divisibility, and communicability are all characteristics of ________.

• A) alternative evaluations
• B) the degree of buyer involvement
• C) a product's rate of adoption
• D) unexpected situational factors
• E) postpurchase behaviors

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Definitions:

MVA

Market Value Added, a calculation that shows the difference between the market value of a company and the capital contributed by investors.

Straight-line Basis

A method of calculating depreciation and amortization by allocating an equal amount of expense over each period of the asset's useful life.

Taxable Income

Taxable income is the portion of an individual's or a company's income used to determine how much tax they owe to the government in a given tax year.

Net Fixed Assets

The value of a company's property, plant, and equipment minus depreciation, representing long-term investments in physical assets.