The Key Is to ________ Traditional Mass Media with Online

question 42

Multiple Choice

The key is to ________ traditional mass media with online, mobile and social media to best engage customers, communicate the brand message, and enhance the customer's brand experiences.

• A) prioritize
• B) integrate
• C) utilize
• D) design
• E) spend on

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Definitions:

Greenwashing

The practice of making misleading or unsubstantiated claims about a product, service, or company being environmentally friendly or beneficial.

Pollution Reduction

Efforts or processes aimed at decreasing the contaminants released into the environment, enhancing ecological health.

Environmentally Friendly

Practices, products, or services that have minimal negative impact on the environment and promote sustainability.

Source Reduction

Strategies and practices aimed at reducing the amount and toxicity of waste generated, often by altering the design, manufacture, or use of products and materials.