Examlex
Advertisers should regularly evaluate two types of advertising results: the communication effects and the sales and profit effects. How are these two results measured?
Strategic Learning
The process of using performance metrics to verify strategic objective expectations and, if necessary, adjusting them.
Strategic Objective
A long-term goal set by a business or organization to guide its mission and influence decision-making.
Statistical Analysis
The process of collecting, exploring, and presenting large amounts of data to discover underlying patterns and trends.
Cognitive Bias
A systematic pattern of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion.
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