AmazonCom and GEICO Approach Customers Via Web Sites or Mobile

question 108

Multiple Choice

Amazon.com and GEICO approach customers via Web sites or mobile apps. This is an example of ________ marketing.

• A) mass
• B) niche
• C) individual
• D) multi-level
• E) direct

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Definitions:

Global Brands

Companies with a widespread international presence and recognition, known for their products or services across multiple countries.

Print Media

Traditional forms of publishing and communication, such as newspapers, magazines, and books, that are disseminated through printed documents.

Bureau of Labor

A governmental agency responsible for collecting data on employment, wages, and workplace conditions, providing valuable insights for economic decision-making.

PR Field

The professional domain focused on creating and maintaining a positive public image and strong relationships between an organization and its audience.