While Comparing Hotel Rates on Google's Search Engine, Brenda Came

question 91

Multiple Choice

While comparing hotel rates on Google's search engine, Brenda came across text-based ads and links alongside the search results. This form of advertising is known as ________.

• A) contextual advertising
• B) rich media ads
• C) content sponsorship
• D) catalog advertising
• E) social media advertising

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Definitions:

Effect On Sales

The impact or change in the volume of sales as a result of a specific action or market condition.

Collectible

Items that are valued and sought after by collectors due to their rarity, condition, beauty, or personal emotional connection.

Tangible Assets

Physical assets that can be seen and touched, such as buildings, machinery, and vehicles, in contrast to intangible assets like patents or trademarks.

Short-Term Assets

Assets expected to be converted into cash, sold, or consumed within one year or the normal operating cycle, whichever is longer.