You Receive a Report That 68 Percent of Your Target

question 116

Multiple Choice

You receive a report that 68 percent of your target market has been exposed to your ad campaign during a given period of time. Which of the following aspects of media selection is represented by this information?

• A) frequency
• B) reach
• C) impact
• D) engagement
• E) qualitative value

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Definitions:

Risk Mitigation

Strategies and actions implemented to reduce, control, or eliminate identified risks to a project or business.

Too Much Control

A situation where excessive governance or oversight can stifle creativity, decision-making, or operational efficiency.

Orderliness

The quality of being methodically organized and systematic in arrangement or function.

Information Gaps

Situations where a disparity or lack of necessary information exists, making it difficult to make informed decisions or understandings.