Examlex
Once a firm implements an Activity-Based Costing approach, and plots cumulative profitability against customers, a striking pattern emerges that is known as:
Self-perception Theory
Definition: A theory suggesting that individuals form their attitudes and emotions by observing their own behavior and concluding what attitudes must have caused it.
Intrinsic Motivation
Wanting to perform an activity for its own sake.
Overjustification Effect
The tendency for intrinsic motivation to diminish for activities that have become associated with rewards.
Social Comparison Theory
A concept that people evaluate their own abilities and opinions by comparing themselves to others.
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