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The Business Market Can Be Segmented on Several Bases

question 35

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The business market can be segmented on several bases. Macro bases of segmentation center on:


Definitions:

Indus Civilization

An ancient civilization that flourished in the Indus River Valley, now in Pakistan and northwest India, known for its advanced urban planning and architecture.

Mohenjo-daro

An archaeological site in Pakistan, representing one of the major urban settlements of the Indus Valley Civilization, known for its advanced urban planning and architecture.

Nataraja

A depiction of the Hindu god Shiva as the cosmic dancer who performs his divine dance to destroy a weary universe and make preparations for the god Brahma to start the process of creation.

Harihara

A deity in Hinduism that combines aspects of both Vishnu and Shiva, symbolizing their unity and the encompassing nature of the divine.

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