Park Rapids Electronics Divides Their Market on the Basis of NAICS

question 45

Multiple Choice

Park Rapids Electronics divides their market on the basis of NAICS category,end market served,and type of buying situation. They have also developed a special strategy for large centralized buyers. They are emphasizing:

• A)macro bases of segmentation.
• B)micro bases of segmentation.
• C)a blend of macro and micro bases of segmentation.
• D)psychographic and economic bases of segmentation.
• E)none of the above

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Definitions:

Concrete Meaning

A description or term that denotes specific, tangible qualities or conditions, easily understood without ambiguity.

Empirically Measure

To quantify or measure based on observation or experience rather than theory or pure logic.

Logical Statements

Propositions that convey reasoning and can be analyzed as true or false based on logic.

Systems

Organized sets of interrelated elements or components that function together as a whole to achieve a particular goal or handle specific tasks.