Type of Market Segmentation That Looks at Consumption Patterns

question 1

Multiple Choice

Type of market segmentation that looks at consumption patterns.

• A)benefits and attitudes
• B)micromarketing
• C)product-user
• D)geodemographic
• E)values

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Definitions:

Conspiracy

A secret plan by a group to do something unlawful or harmful, or the belief in such secret schemes.

Product

An item, service, or idea offered to the market for consumption, use, or acquisition.

Sherman Act

A landmark federal statute in the U.S. antitrust law prohibiting monopolistic and anti-competitive practices.

Price Fixing

An illegal agreement between participants on the same side in a market to buy or sell a product, service, or commodity only at a fixed price, or maintain market conditions so the price remains at a given level.